Amazon has a really great holiday promotion where customers are allowed to vote on several crazy deals. The most popular deal is offered to a limited number of people, while the other deals are offered to a small group with a “runner-up price”.

I’ve been following the contest, and as of yet have not been selected for any of my offers, but I did notice some very interesting numbers as they relate to the current Hi-Def format wars.

In the Hi-Def show down part of the contest, it was HD-DVD vs. Blu-Ray vs. Tivo HD.

As you can see from the picture above, HD-DVD won with 41% of the vote. Tivo HD came in second with 36%, and Blu-Ray came in last with only 23% of the vote. Does this give us a clear indication of which format consumers want more?

Not necessarily, but I do think its a good start. There are several factors that have to be included when looking at a poll like this. One of those factors, is number of PS3s sold. Since there have been over 1 million sold, it is highly possible that some of the people voting for HD-DVD players in this poll already own a Blu-Ray player.

As you can see from the image, I voted for a Blu-Ray player. That’s not because I prefer Blu-Ray. In fact, its just the opposite. I prefer HD-DVD – and I already have a HD-DVD player…and I’m not willing to go above $150 for a player in a format that I don’t think is going to win the format war (Blu-Ray).

My personal preferences aside, while this poll doesn’t necessary (in my opinion) show us that people want HD-DVD INSTEAD of Blu-Ray, it does clearly show that people do WANT HD-DVD. Maybe in addition to Blu-Ray, maybe in place of…either way, it’s a good sign for HD-DVD.

Between this and the Wal-Mart/Best Buy HD-DVD pushes, things should be looking up for the format after the holiday season.