First of all, I’ll start by saying I’ve never watched one second of Gossip Girl. I know that there are many who enjoy it, but nothing about the show interests me at all. However, this move by the CW piqued my interest.
Like virtually every other show on television, Gossip Girl has been off for a few months because of the WGA strike. When it returns to air on April 21, the CW will not be offering it for viewing online. Gossip episodes usually pull in a few hundred thousand viewers online, and the network wants to see if the loss of the ability to view for free will “move the needle at all” with regards to Neilsen ratings.
I don’t make a habit of watching anything streaming online unless my DVR didn’t record for one reason or another. But I know that there is a large chunk of viewership that does. What about you? Do you watch a lot online? Would you switch to traditional television if it was your only option?
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One Response to: CW pulls streaming Gossip Girl
Michael
April 18th, 2008 at 12:00 pm
@Drew
The problem I see with this is mainly that the CW doesn’t understand its audience. It seems like no one does these days. The type of people that watch Gossip Girl online are most likely not the type of people that have Neilsen boxes in their homes.
This, I think, is yet another reason that the Neilsen ratings system has to go. It’s outdated, and does not represent the actual viewing public. I think it was a good system when there was no alternative - but we’re at a point now where almost every single one of us has a digital box in our homes..if we could just flick a switch and contribute to the national “ratings” I think we’d see a very different change in what America actually watches.
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