If there’s one thing I think while I’m watching TV, it’s, “Man, I wish I could watch one more Levitra commercial.”  If you find yourself in the same boat, this will tickle your fancy.

Later this year, NBC Universal will launch Didja.com, their answer to viral sites like MySpace and YouTube.  The key difference, though, is that the content is advertiser-driven, rather than consumer-driven.

Peacock will use its massive ad sales division to help stock the site with content. Conglom hopes that advertisers will eventually pay for prominent placement on the site or create microsites within Didja focusing on their brand (an all-McDonald’s channel, for example).

I get the concept, but for NBC to compare Didja to the success of YouTube is ridiculous.  If viewers see a cute commercial, they may tune in once, but it’s not going to be the next big thing.

(Source: Variety)