On Sunday, a potentially historic football game is going to take place. The Patriots are taking on the Giants , and if the Patriots win, it will make their winning streak 16-0, making them the first team to go undefeated in the NFL since the season was expanded to 16 games.

Originally this historic game was going to be broadcast exclusively on the NFL Network. You may have heard, however, that the NFL Network isn’t available in a large portion of the United States. The NFL and cable providers have been at odds over the carriage fees for the network. The NFL wants substantially more for the channel to be added to cable packages than ANY other network out there - and as a result providers like Time Warner do not have the NFL as an available channels, while Comcast has the network exiled to a premium sports tier package.

To keep fans from rioting, the NFL has reached another historic deal in regards to this specific game - it is going to be simulcast on both CBS and NBC. “We have taken this extraordinary step because it is in the best interest of our fans,” NFL Commissioner Roger Goodell said in a statement. “What we have seen for the past year is a very strong consumer demand for NFL Network. We appreciate CBS and NBC delivering the NFL Network telecast on Saturday night to the broad audience that deserves to see this potentially historic game. Our commitment to the NFL Network is stronger than ever.”

Since these networks will be running the NFL Network feed, I imagine that the NFL will take the time to promote the heck out of the network. I fully expect to hear Bryant Gumble to say “NFL Network” no less than 50 times during the broadcast.