In one of the best home-spun viral marketing campaigns I have ever seen, Rainn Wilson, who is currently on set shooting the 5th season of “The Office” with co-star Jenna Fischer has started a website and released a YouTube video of himself having kidnapped America’s sweetheart.

He is committed to keeping her locked in his car until “The Rocker” his new feature film, makes $18.7 million dollars on its opening weekend.

This is FAR better marketing than anything else related to the movie…and I may actually end up seeing it now because of this. Rainn has also taken over Jenna’s MySpace page and is refusing to relinquish control on until “The Rocker” is a success.

You can see “The Rocker” trailer right here. It hits theaters on August 20, 2008 - do you part to set Jenna free and go see it.