Posted by Michael as Celebrities, Disney Channel, Other Shows at 11:45 AM CST
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Disney has upped their orders for the latest seasons of their tween-magnet programs. In an effort to get as much out of Miley Cyrus as they can before she gets to old and is no longer welcome at the “House of Mouse”, the company has upped the episode order of “Hanna Montana” to 30 episodes this season.
Now, it’s not completely uncommon for kids shows to get at larger than 24 episode per season order, but it is obvious that Miley is getting older, and the older she gets, the less likely it is that she’ll remain the “queen of tweens”, so it’s not surprising that Disney is pumping the “Hanna Montana” well dry while it still can.
Also of note, “The Suite Life on Deck” the latest incarnation of the “Zack and Cody” franchise, has had its episode order upped as well. Again — they’ll only be young for so long.
Posted by Michael as Disney Channel at 2:54 AM CDT
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Disney’s “Toon Disney” channel will be getting an overhaul as “Disney Xtreme Digital” in Feb. 2009. The reason for the relaunched according to Daily Variety is to better compete with Cartoon Network. I guess the name “Toon Disney” isn’t as cool as “DXD” — at least in the minds of the corporate executives who have made this decision.
Cartoon Network has been and continues to be a leading sight for cartoons on cable television, largely because they are producing engaging, innovative original programming. Franchises like “Ben 10″, “Pokemon”, and “Star Wars” are all currently on Cartoon Network – and a new Batman cartoon “Brave and Bold” will be debuting in 2009 as well.
Disney Xtreme Digital will be getting a new name, but will continue to run older programming. “Batman” The Animated Series” the early 90s Batman cartoon is one of the shows mentioned for the network. While its great that they’ll be running one of the greatest animated series of all time on their network, I think it’s going to be difficult for Disney to compete with Cartoon Network without investing in original programming in the way that CN has.
Posted by Michael as Disney Channel, Ratings at 11:50 AM CDT
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Saturday evening saw a showdown between the Olympics, and the Disney Channel movie “Cheetah Girls: One World”, and the Cheetahs took the gold.
The Disney Channel Original movie scored 6.2 million viewers, and was the No.1 prime-time telecast among kids and Tweens. This now marks Disney’s second #1 movie this summer, joining “Camp Rock” at the top of the summer ratings charts.