After 4 days of deliberation and a total media black out, the WGA quickly rejected the latest offer from the studios, calling it a “massive rollback”.

An example of the problems with the new offer include that it only includes a lump sum of $250 for a year’s run of an episode online, where a single network rerun of a show includes over $20,000 payable dollars.

That’s a pretty big difference, and once television goes on demand, that would really lower a Writer’s annual salary.

I will have to say this, though - I think everyone from writer’s all the way up the food chain, are going to have to understand that royalties are going to have to change. When the delivery method changes as drastically as it is going to, the royalty options are going to have to change as well. Maybe a CPM basis is necessary here. I’m not sure.

Talks will resume next week - but strap in folks, it looks like this is going to take a while.